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Point of Trade Co.

About us

Built in Kuwait, engineered for the region

Point of Trade Co. is a vertically integrated cloud and connectivity company. We own our network, our hardware and our support — so the businesses we serve get performance and accountability that resellers simply can’t match.

Point of Trade — an established Gulf technology company
Our story

A provider, not a middleman.

We started Point of Trade with a simple conviction: real cloud performance in the Gulf shouldn’t depend on infrastructure that lives oceans away. So we built our own — an autonomous network of our own, direct peering at the Kuwait Internet Exchange, and a datacenter we operate ourselves.

Today that backbone powers six service lines, from enterprise compute to AI automation, all under one roof and one team.

Headquartered in KuwaitHawalli, Kuwait — serving the Gulf & beyond
Our own networkDirect regional peering · carrier-diverse transit
Operated datacenterEnterprise hardware, dual redundant power
Zeta intelligenceAI-assisted routing & support, built in-house
Message from our CEO

At Point of Trade, we believe technology should quietly move business forward — with reliability you never have to think about, and service you can always count on.

Our purpose is simple: to earn our clients' trust every day, and to raise the standard of what a technology partner in our region can be. We measure our success not by what we build, but by the confidence our clients place in us.

As we grow across the Gulf and onto the global stage, we stay true to the values that started us — integrity, excellence, and genuine partnership. Wherever your ambitions take you, we would be honored to grow alongside you.

ZA
Zaid Saleh Al-ShawafChief Executive Officer · Point of Trade Co.
What drives us

Mission, vision & values

Mission

Give regional businesses world-class infrastructure — fast, owned end-to-end, and honestly supported.

Vision

To be the Gulf's most trusted cloud and connectivity partner, measured in milliseconds and uptime.

Values

Ownership, transparency and engineering rigor. We put it in writing and we stand behind it.

100%
Our own network
1
Operated datacenter
6
Service lines
24/7
Monitoring & support

Let's build something that lasts.

Partner with a provider that owns the stack and answers the phone.