Why Point of Trade
The difference is ownership.
When you own the network, the hardware and the support, you can promise performance — and keep the promise. That’s the Point of Trade difference.
We own the stack
Network, datacenter and platform under one roof — fewer hops, fewer excuses.
Regional low latency
A Kuwait core built for the Gulf, not a distant region you ping across continents.
Zeta intelligence
AI-assisted routing and support that optimizes, explains in plain language — and handles the routine automatically, flagging only what needs your call.
Human support
Real engineers on regional hours — fast answers and real accountability.
Reseller vs. owner
What ownership actually changes
| Capability | Point of Trade | Typical reseller |
|---|---|---|
| Owns the network (ASN) | Yes — our own network | No |
| Direct regional peering | Regional IX + carrier-diverse | Upstream-dependent |
| Controls routing & latency | Zeta smart routing | Best-effort |
| Hardware accountability | Operated in-house | Third-party |
| Regional human support | Gulf-hours engineers | Ticket queue |
Verifiable facts
Ownership you can check
Every line below is a public fact. Look it up rather than take our word for it.
AS50475
Our own autonomous system, operated from Kuwait and visible in any public BGP looking glass.
KW-IX direct peering
Connected directly at the Kuwait Internet Exchange, so Kuwait-bound traffic stays in Kuwait.
Tier-1 transit, dual stack
Multiple Tier-1 transit providers, with native IPv4 and IPv6.
Organization-validated
Our certificate is Sectigo OV, issued to Point of Trade Co. only after the company itself was verified.
See the difference for your workload.
Get in touch and compare us against what you run today.