About us
Built in Kuwait, engineered for the region
Point of Trade Co. is a vertically integrated cloud and connectivity company. We own our network, our hardware and our support — so the businesses we serve get performance and accountability that resellers simply can’t match.
Our story
A provider, not a middleman.
We started Point of Trade with a simple conviction: real cloud performance in the Gulf shouldn’t depend on infrastructure that lives oceans away. So we built our own — an autonomous network of our own, direct peering at the Kuwait Internet Exchange, and a datacenter we operate ourselves.
Today that backbone powers six service lines, from enterprise compute to AI automation, all under one roof and one team.
At Point of Trade, we believe technology should quietly move business forward — with reliability you never have to think about, and service you can always count on.
Our purpose is simple: to earn our clients' trust every day, and to raise the standard of what a technology partner in our region can be. We measure our success not by what we build, but by the confidence our clients place in us.
As we grow across the Gulf and onto the global stage, we stay true to the values that started us — integrity, excellence, and genuine partnership. Wherever your ambitions take you, we would be honored to grow alongside you.
What drives us
Mission, vision & values
Mission
Give regional businesses world-class infrastructure — fast, owned end-to-end, and honestly supported.
Vision
To be the Gulf's most trusted cloud and connectivity partner, measured in milliseconds and uptime.
Values
Ownership, transparency and engineering rigor. We put it in writing and we stand behind it.
Let's build something that lasts.
Partner with a provider that owns the stack and answers the phone.
2026 milestones
What shipped this year
The platform does not stand still. The highlights that went live over the last few months - all of it available to our customers today.
AI operations, platform-wide
Zeta, our AI operator, now works inside every customer panel: web hosting, game servers and the Zeta Connect app. It diagnoses from live measurements, fixes what it is allowed to fix, and hands a clear case to an engineer when a person is needed.
Meet Zeta →Zeta Connect: smart routing
Our redesigned VPN app - smart routing across carrier-diverse links with automatic failover, private DNSSEC-validating resolvers, and a dedicated gaming path for the GCC.
VPN service →Kuwait-bound traffic stays in Kuwait
Traffic for Kuwaiti destinations is steered through the Kuwait Internet Exchange instead of leaving the country - and local latency drops with it.
Datacenter →Cloud and game platform growth
Cloud servers scale in place: add CPU, memory, storage or bandwidth with no rebuild. The game library passed 50 titles, and every service runs on an organisation-validated security certificate.
Cloud servers →